Leading your life and business with high values is a great ideal, right? Dina Dwyer-Owens has two billion to prove it also makes more cash. Which only presents the question of…why don’t we all lead our lives and businesses putting values first and foremost? This show was sponsored by Earth Class Mail and Blue Apron.

Welcome, everyone, this is Kevin and we have episode 402 for you today…it’s an interview with a lady who runs a multi-billion-dollar business. Her claim is they are so successful because…they put values…real values, not just a mission statement on the wall…first. And, in this interview you’ll hear her outline why you should run your life, work, and business literally putting values first. But, again, not just because it’s the right thing to do, but, it’s proven far more profitable. Sounds like “nice guys finish first,” right? Well…yes. Right. It’s an intriguing discussion that really is a paradigm shifter.

I’ll tell you who she is after I ask a favor. There are a lot of great podcasts to listen to. With The True Performance Show by Ziglar, our intent is to…inspire your true performance. All the knowledge in the world is meaningless if you aren’t inspired. You must have a core motive and the drive to take action in your life and do what needs to be done. So two things I’ll ask:

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Thank you, in advance!

OK, so…
Our guest? Dina Dwyer-Owens. She currently serves as co-chair of The Dwyer Group, which includes 11 franchise service brands, more than 2,500 franchise owners across the globe, and more than $1.3 billion in annual, system-wide sales. As a certified franchise executive with more than 30 years of industry experience, Dina credits a growing team and the company’s Code of Values for making The Dwyer Group what it is today. She has served as Chair of the International Franchise Association (IFA) in Washington D.C., the world’s largest advocacy group for franchising as a business format. And in 2012 and 2013, she appeared on the Emmy-winning hit reality show “Undercover Boss.”

A strong advocate for ethics in business and life, Dina’s motto is to Live R.I.C.H., following the themes of Respect, Integrity, Customer focus and Having fun in the process, which I specifically ask her about in the interview. She is an international speaker and the author of two books: Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values, and Values, Inc., which was recently named to the Top 10 Business Books of 2015 by Forbes.

Dina also shared that Zig Ziglar wrote the foreword to her first book, Live R.I.C.H. – which “emphasized how The Dwyer Group has succeeded around the world following our Code of Values and the themes of Respect, Integrity, Customer focus and Having fun in the process. It was his endorsement that immediately won the validation of my message with a huge audience. I will be forever grateful for his support.”

Find Dina and all she has to give you at: www.values-inc.com

Dina, thank you so much for being with us today and giving your message to The Ziglar Show!

>>Listen to the show

So, I’m going to start off at a 10,000- foot view. May be elementary, but I think still valid for many when you espouse putting values first.

Your first book, endorsed by Zig Ziglar, was Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values.

In this new book, Values, Inc., was your primary impetus a bigger picture that brings the message of values to individuals, not just the workplace?

>> Hear Dina’s responses on the program

A friend of mine is a high-level financial advisor. He’s a Christian guy and his passion is that people would align their investing with their values. If your investments are yielding a good return, but you are supporting businesses and initiatives that conflict with your values, he sees it as being unequally yoked, aligned. I think we would all agree in the validity of this concept. But in working with him, I know people. And even the best intentioned still want performance. He was able to line up his investing with the norms and it showcased his skill and ability in getting his investors a much higher than average yield. So…perfect product!

So…leading your life and business with values. It’s the right thing to do, but does it really pay off on the bottom line?

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You showcase a road map — the four key steps to creating your own values Those steps include:

1. Knowing and understanding your values.
So take us through this; where do we start? I think most people would readily claim to have values, but when asked to list them out, I think most, me included, would stall with pen in hand and be found wanting…in tangible clarity.

>> Hear Dina’s comments on the show

2. Aligning yourself with people who embody your values.

I think most Ziglar listeners are educated to this overall issue and Jim Rohn’s statement of — “You are the average of the five people you spend the most time with.”

But let’s take this to the workplace.

I know there are people listening who work hard to do the right thing. To walk out good morals and ethics. But they are in a workplace where it’s just not rewarded. While, of course, it’s still the right thing to do with rewards that eclipse mere monetary and circumstantial gain, I imagine that at some point you’ve gotta face the music of a fruitless endeavor.

>> Listen to the show

3. Systemization and internalization of your values.
No question here…just teach us!

>> Hear Dina’s comments on the program

4. Measuring your performance with values.
That is not a common perspective. We’re taught to measure performance with results. And being in business with over three billion in sales, I know you are looking for results! How do you measure performance in values?

>> Listen to Dina’s advice on the program

I got to thinking about the chicken or the egg with this. Do you find individuals with or without values coming together in business and perpetuating their lack or amount of values in the company? Or…do you find businesses, companies, and corporations with a foundational allegiance to the bottom line creating a culture that overrides the individual?

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Tom has been leading us in the power of habits. That the fastest way to success is to replace a bad habit with a good habit.

I’m perpetually amazed at my ability to hear life-changing wisdom and knowledge and truly endeavor to take action and implement new practices in my life. And…just forget.

I have to write it on my forehead. Create tangible step-by-step actions.

It got me to thinking about…the daily habits of living out your values. Help us with this.

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Assuming most everyone listening would agree and say they embody, to a good degree, each of these values, I want you to shine a light on where we are all often missing them, to a degree. Show us our blind spots.

Let’s use me.

Fairness. I’d say that I’m immensely fair. But…am I? Where do many wellmeaning people often miss fairness?

>> Hear Dina’s responses

Responsibility. Again, I’d say I do…great! But in looking at the stats and averages, where could I, and others, often find ourselves to be blind?

>> Hear Dina’s comments on the program

Respect. Where do we often miss it and falter in our values?

>> Listen to the show

Truth. I assume we’re talking about honesty here? I don’t lie. I don’t speak and commit lies. But…what about omission? Or…embellishment? Not that I’d ever do either! Just speaking metaphorically… But tell us where we miss truth:

>>Listen to the program

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