We go through the seven spokes on the Ziglar wheel of life with Stu. Some highlights from Stu’s healthy habits include playing team sports, setting boundaries for how much time his family can be apart traveling in a month, and doing things that create fear so that he can exercise “feeling the fear and doing it anyways”. Stu learned through his entrepreneurial success that the more money you make, the more money you can put towards people or situations you are passionate about helping. The non-profit that Stu is a part of is worldteacheraid.org.


“Even if you don’t know exactly what you want to do or what the next logical step in for your career- start exploring. Start investigating, start taking that next step forward because it inevitably will lead to something else.”

Show Transcription

[00:40] Welcome to The Ziglar Show, where we inspire your true performance. I’m your host Kevin Miller and today go behind the scenes with Stu McClaren, our guest for show 558 where we talked about building a tribe, but today we’re here for our Habits show, following the 7 spokes in the Ziglar Wheel of Life. Some highlights: He’s a soccer fan and is almost always playing on a team or two. Being active with his young kids is a big part of his physical fitness regime. He started eating better for his kid’s sake! He’s big on managing family time amongst the entrepreneurial lifestyle and is a staunch proponent of Rules and Boundaries. Mentally Stu puts a high level of importance on having confidence in ourselves. He believes fear is like a muscle and you must work it out, so he’s routinely looking for things to do that stretch his fear muscle. Financially he loves being an entrepreneur where you can make an unlimited amount of money and feels the more money we make the more impact we can have. He and his wife have built 11 schools in Kenya that on average serve 4-700 kids. Personally he just loves creating experiences and celebrating others. Connect with Stu at zigshow.com/tribe and check out his new launch that will help you grow and connect with your tribe!

[03:35] Ok friends, here then is Stu McClaren and his habits.

[04:01] 1. Physical: Well the physical part has always been one that I absolutely enjoy, you know I’ve always been somebody who is has been involved in athletics you know specifically soccer. So it’s just something that comes natural to me in that sense but I will tell you that after I graduate university, played soccer at university we want two national championships so I was very active there but after I graduated things become a little harder you know because even now you know it’s not part of like your daily routine and you got to make a party daily team. So one of the things that for me that I just stated was I just maintained involvement with team sports. So I’ve always been involved and you know played on you know one or two or sometimes three soccer teams and that’s helped me from that physical standpoint. Now there was a period of my time of my life when we were traveling and I wasn’t involved in a team and that’s when I actually started to pick up running. Now specifically like running out on the trails, so for me the physical part is pretty simple. I just want to be active you know as much as I possibly can and that typically means three to four times a week and whether that’s playing on team sports and now I play on two particular soccer teams so that’s twice a week. And then I love going outside and running and I also try and now I’ve got young kids is trying to be active with them you know whether it’s swimming in the pool or going for walks are you know wrestling on the you know it at home but I’m always active with them, so that’s typically what keeps me physically in check.

[05:35] How about nutritional side in check, any specific things happen in there?

[05:39] Well truth be told Kevin, I have not been good on this and I’ve kind of taken it for granted that my back into it, the way my body structure is that I have never really had to worry about it. But here’s the turning point that where we shifted gears when my wife and I had our first child our daughter Marla, we knew that we had to start eating better not necessarily for our sake but for her sake and we the problem was that both of us hated cooking. And so it really was torturous because we would typically you know eat fast food or we would eat those like easy to prepare microwave able dinners that like make my stomach want to turn just thinking about it now. And so we knew that we couldn’t necessarily get our nutrition in check and so we actually we got help and so I joined a membership site believe it or not one called the fresh twenty which the promise was fresh healthy meals in twenty minutes or less and it walked you through how to do that as we subscribe to that for a long time. Now we have another subscription where we get like healthy organic fruits and veggies delivered straight to our door. So we do a lot of things where we either get help or we have tools and resources that help us eat on a much better level than we ever did.

[07:58] 2. Family: Yeah well I think as entrepreneurs, it’s super easy to get caught up in the excitement of the business right where we bunkered down, it’s head down and you’re just working hard and trying to crank things through but the reality of it is that like we have to be mindful of our family and for me that’s been a priority and so kind of like one of my roles is that I want to be home when they’re home, you know so both my kids now are in school so you know we drop them off that’s my responsibility. I’m a drop off parent so I drop off in the mornings around eight thirty and then they come home they usually go home like a little after four. And so my goal is to be home by four every day now granted Kevin not every day is perfect I wish it were but not every day is perfect but that’s kind of like one of those rules that I try to here by is that I want to be home when they’re home because the more time that I’m with them, the more I can influence them and a positive healthy way. And I want to be involved in their lives I want to see them grow up I want to get to know them in their personalities and see where I can support them and all that good stuff. So that’s one of my rules. Another rule for me had to do with travel, So inevitably the more success you experience the more opportunities come your way and that’s really attractive but at the same time it can also pull you away from your family and so one of the things that we’ve done is we’ve implemented a rule where I will not be away for more than a three day period twice a month.

[10:57] 3. Mental: Well this is you know as leaders and as entrepreneurs, this is probably one of the most important areas for all of us because this is about like maintaining our level of confidence in ourselves and I mean I can’t emphasize that enough like for me if there were one you know one thing that I could pass on to my kids, it would be the ability to develop and nurture their own confidence and their own abilities because I just think that when you have confidence in your own abilities it opens out doors and opportunities that would never be open to you beyond that. And so here’s s one example of something that I do from a habit standpoint. I intentionally seek out activities that create fear in me throughout the year. And the reason I do that is because I want to feel fear and yet push forward anyway. So here’s an example that could mean like skydiving or bungee jumping or you know swimming with sharks or driving a Formula One car or the you know for me these are all things that like are scary as all hack but I feel that fear and I push forward anyway because to me fear is like a muscle. You know and inevitably we’re going to face all kinds of challenges in our lives and in our business and when we’re doing things that are not normal, when we’re doing things that are you know push our personal boundaries, we’re going to feel fear in those moments and unless you know how to navigate that fear you’re never going to make forward progress. So for me it’s one of those mental check in points that every single year I’m seeking out those kinds of activities because I want to remind myself of that fear, I want to push through it anyway because when I feel that fear my business I want it to become a habit of feel it and push through it.

[15:06] 4. Financial: Well listen as entrepreneurs, I believe that we have the greatest opportunity in the world because there’s no limits on the amount of money that we can make. And for a long time Kevin ice to feel really guilty about making money. I got to you know and it held me back like there were periods in my career, in my early career where I was making great money you know I was making they were between three hundred to four hundred thousand dollars a year but I would get to that point and I would start to feel tremendously guilty and a lot of it came back to my upbringing you know like I was making more than both my parents combined and it was weird like it felt like I don’t know whether that was I’m worthy enough or like something you know there was something happening on a subconscious level that was literally holding me back. Because as soon as I’d get to that level I’d start self sabotaging my own success. I wouldn’t call clients back, I wouldn’t do the things that you know had got me the success and I knew to do and it was awful. And so it was almost like a reset every time I’d get to a certain level I’d reset back down and and I and then it was the turning point for me was the very first time that we were in Kenya, we were looking to build our first school. My wife and I are there we’re talking to the chairman of this community and we’re asking like how much does it cost to build a school and do all these things and so I said to the chairman I said How much does it cost to fund the full time salary of a teacher. And he thought for a moment and he said it’s about one hundred dollars a month and at the time I was selling our wishlist software for one hundred dollars. And so I made this connection OK if I saw one more license of which this member and I just dedicate it to covering the salary of this teacher like imagine the impact that I could have on this community. And then the real light bulb went off which was wait a minute Stu what if you make a lot more money and dedicate a whole lot more to helping the people that you’re passionate about imagine the impact you could have then. And it was a turning point for me Kevin because at that moment I realized the more money I make the more impact I could have, it’s honourable thing to make money because at that point when you’ve made it you can then direct it to any person or cause that you want.

[23:56] 5. Spiritual: For me that’s about surrounding yourself with people who share the same philosophy and values and priorities. And you know oftentimes it’s easy to get hold sideways when it comes to the spiritual side of things, if we are not around the people who believe similar beliefs and have similar values. And so more than I think I would say that’s the important bit for me is surrounding myself with people who keep that side of me in check and I’ve been very very fortunate to be in a great group small groups of people who share those same values of similar values and that we all keep each other in check. So that’s probably my biggest practice in terms of that.

[24:50] 6. Career: Well not always because in the beginning like if you’re like this you know I don’t know but you can but when I start my business I was like this young hungry entrepreneur and I was just a couple leave that somebody would actually pay me a dollar for one of my ideas you know. And so you know I was taking any business that I could get. Well now like the more success you experience it as we talk about the more opportunities come your way and you just don’t have time for everything and it’s probably the biggest battle is trying to decide what to say yes to what to say no to is when you say yes to something you’re ultimately saying no to something else and that’s a real challenge sometimes. So nowadays I have business partners who are amazing and individuals who we all have discussions around OK does this make sense for us and does it make sense for us right now because oftentimes there’s been great ideas and we have said this is an amazing idea absolutely makes sense for the business but it doesn’t make sense or us right now. And so when as it relates to what we say yes to more often than not we want to make sure that it’s building on top of momentum that we have already gained in our business. So we don’t like starting new projects or new ideas that don’t give us the ability to leverage the momentum that we’ve already got. So if it doesn’t make sense for our existing customer base it’s likely not going to be something that we’re going to pursue especially right now and so that’s an almost a very easy litmus test for us.

[29:35] 7. Personal: For me this is experiences. I love love love creating experiences and whether the experience is going on an amazing adventure with our kids and with our family, whether the experience is you know creating giggles and laughter at home, whether the experience is creating a surprise for a loved one or even your customers and members of your site, I just love creating experiences that’s what brings me joy. And then the second thing though it says I love celebrating others like this has become a real passion of mine Kevin is just celebrating the success of others and sharing their stories because I know that their stories inspire other people. You know we all see ourselves in other people and when we see that somebody else like us has done something that we want to do, it creates the belief that it’s possible and when you have that belief that’s when that confidence begins to build because you realize like hey if they can do it I can do it too. And so I absolutely have fallen in love with sharing the stories and it’s become a core part of our business, we call it the circle of awesomeness. We know that like soon as a sale is made that’s the top part of the circle, the next step on the circle to the right is that our job is to help our clients and customers get a result and those results could be big and they can be small and everything in between but we absolutely in the business help clients and make progress in their business.

[33:18] If you got value, the most valuable way to let us know is by leaving a review in iTunes.  And if you do, we want to thank you! Literally, if you’ll leave a review in iTunes, email us at [email protected] and we’ll send you Zig Ziglar and Tom Ziglar’s book, ‘Born to Win’. An actual hard copy! Again, email us at [email protected] and tell us the user name you use in iTunes. We’ll thank you by sending you the Born to Win physical book!

[33:50] Coming up next in show 560 we bring you Larry North. In 1981 Larry started his first business at age 20. His media career started shortly after that by arriving on talk radio where he performed for over 25 years. Shortly after that his best selling infomercial became one of the most popular weight loss infomercials ever. Three books, a chain of health clubs, and thousands of TV appearances and live presentations here and abroad have turned Larry North into a household name in fitness, weight loss, and health. He continues to spread is motivational messages and wisdom to dozens of fortune 500 companies and just about anyone who will listen. He will make you laugh, touch your heart, and more importantly connect with you in a way that makes you want to Change Your Body and Your Life!!!! So folks, till then…



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