If you have a product, service or message you believe is worth more than just the lowest price, you will want to hear this message. We have a message from Zig Ziglar about the difference in price vs cost. From it I posted our weekly facebook question at my agentkmiller facebook page where I invite you to join in. The question was “For those of you involved in providing a premium product or service (meaning, not just selling on the cheapest price), how do you sell the higher cost value?” I had Michelle Prince join me to talk through the comments, as she spends so much of her time helping authors differentiate their books and offer them in a compelling way. We got many great replies of course, so join us to hear them.