We are talking about selling for love. I’ll explain. Two examples. Ever seen a GREAT movie that just wowed you? It made you feel great and you just wanted EVERYONE to experience it and benefit? You told everyone? Second example, imagine you have a loved one who is dying from a rare disease, your beloved spouse or parent, and you divinely meet someone who had the same issue but found an alternative treatment that is somewhat risky but literally cured the issue and saved their life, and you went to your loved one and fervently, unabashedly tried to sell them on doing it? Get the idea? In both cases you were selling, though you never thought of it that way. You were simply caring for others and trying to help them out of love.
Well, Zig Ziglar loved sales. He placed sales people on a pedestal next to pastors. At least those who did it…right. Which is having a product or service you truly know will serve people well and selling it to those who need it out of care and love. I play a four minute clip from Zig that drives this point home. From it I posted this question on Facebook, “What do you sell that you feel is out of love for the person who really needs it?” We of course got great responses and Tom Ziglar and I read through them. Tom shared so many great stories as we read through the comments, you will get so much from this show.